What Is AdWords and How Does it Work?

"What is Google Adwords, and why should I spend my money on it?"

You know if someone asks that question, "What is AdWords" then they are definitely very new to PPC marketing. Because what is AdWords but pretty much the backbone of the entire PPC marketing industry. For a strict definition, AdWords is Google's flagship advertising product and main source of revenue, according to Wikipedia, offering pay-per-click advertising in the search network and site-targeted advertising in the content network.

But more importantly, what is AdWords to you? It is the chance to really make some money online. It is easy to get traffic with AdWords, but what you need to make sure that you're doing is getting the traffic that will make money for you. After all, when it comes right down to it, with all the guides and information out there, it all boils down to the fact that what is AdWords but another way to make you money. You just need to know how to go about it.

What is AdWords going to do for your business?

If you handle it right, it can make you a lot of money. What you need to do is get started correctly for that to work. One of the most common mistakes people make when starting out with AdWords is to put all their products into one big ad group. This is wrong – in order to maximize your profit, you need to have a separate ad group for every product you want to promote. This will let you very specifically target your campaign to the people who you are trying to get to buy your product, which will make the most out of your PPC budgets.

Another common mistake people make when starting out is that they think that they have to compete on the most popular, most expensive keywords to get anywhere. What AdWords can do is suck out a lot of money in a very short period of time if you go about bidding that way. For someone just starting out, or someone with a very small budget, it makes sense to buy smart, not popular. Look for related keywords that are much less expensive, or look for very targeted keywords that, while they offer a smaller market, may be much more targeted and open towards your product.

What AdWords newbies need to understand is that, while it is very possible to make a lot of money online, it is also possible to spend a lot of money with little results if you don't do it carefully. When just starting out, move slowly but surely, and don't get sucked in by the competitive environment. Make sure that you're making business decisions that are right for you.

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How to Use AdWords - a Definitive Google Guide to the Content Network

You may have already been using Google Adwords, but have stayed away from the content network because you weren't sure how to use it properly, and were worried about losing money. Well, here is how you should be using AdWords, a definitive Google guide to using the Content Network.

First off, you should absolutely be using the Content Network; that's the first piece of advice in this AdWords definitive Google guide. But you have to make sure that you're doing it right. The Content Network is not the same as search, and you have to approach it in a different way.

Although I think that you should, at some point, use the Content Network, and that it definitely can help bring in new customers and make you money, if you are just starting out with AdWords, the definitive Google guide advice is to turn it off in the beginning. Instead, just concentrate on learning how to use search, what ads and landing pages work, and you're getting a profitable conversion rate out of it.

Now, here's an important tip from the AdWords definitive Google guide – don't assume that you aren't using the Content Network when you plan your first search campaign. The default setting in AdWords is for the Content Network to be ‘on', so you'll have to go in manually and make sure that it's turned off.

Which brings us to the most important tip in this AdWords definitive Google guide to the Content Network: when you are ready to run start using the Content Network, you need to do it as a completely different campaign from your other AdWords campaigns.

So start a new campaign, enable the Content Network, and disable search. Then, start out with your chosen list of sites, or categories, and start low. Bid at $.02 a click, and see how that runs for about a day or so. You'd be surprised at how many clicks you can get for that low rate on the Content Network, but that's the point of this Adwords definitive Google guide for the Content Network – to tell you things that you don't know.

Once you've started getting clicks from your Content Network campaign, start monitoring your conversion rate. Depending on how your ads are performing, you may want to either adjust your category list or change your cost per click. And that's the final point of this AdWords definitive Google Guide - by treating the Content Network as a separate campaign and using a different strategy, you will ensure that no money will be wasted.

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